Combining artisanal quality and archival Loretta Caponi prints, this floral and stripe Loretta Maxi Dress offers a timeless silhouette. The one size, loose and universal fit is facilitated by a smocked elastic neckline, hand embroidered by master artisans, and cinched with a matching tie to your linking. Short sleeves and bottom hem are both accented with a ruffle adding a charming detail to a stunning dress. Pair with a strappy white heel for an elevated brunch.
Founded on art and craftsmanship, Loretta Caponi is an Italian embroidery legend. In 1967, her first atelier in Florence, Italy debuted the iconic one-size turtleneck nightgown in colorful prints and colors with her innovative smock stitch that had previously only been used in children’s clothes. Today the brand celebrates their master artisans who preserve and invigorate these century old embroidery techniques, giving the same love, care, and more than 390 hand-stitches for a single garment as Loretta Caponi herself.
We are devoted to slow fashion practices that encourage the production of quality products intended for longevity, not disposability. Slow fashion encompasses quality over quantity, the use local skill sets, and humane labor conditions.
Investing in locally made products benefits both the community and the environment. Locally produced goods decrease pollution caused by transportation, while cutting back on wasteful packaging used in product distribution. Additionally, residents gain an influx of jobs, which enhances their community.
Apothea partners with brands that share our love for artisan-made products, which are crafted by skilled workers and tradespeople using age-old practices passed down through communities and families. Supporting artisan work encourages social and environmental responsibility and stability.